A view of Portland’s South Auditorium Urban Renewal area and waterfront, looking northeast, circa 1978.
City of Portland Archives, Oregon, Aerial of waterfront taken from the southwest looking northeast, A2010-003, circa 1978
South Auditorium Urban Renewal, circa 1978
Vintage Portland 
PGE is working on finishing one the World Trade Center Building at this time
Portland’s Skidmore, Owings & Merrill office designed most of the new buildings in the 60s & 70s. I remember bemoaning the fact that to me they all started looking alike. Too boxy.
If 1978 is vintage, I feel old now. Very interesting picture. Too bad it is so out of focus.
What are the white buildings in the lower right on Harbor drive? Of course they are all gone now. The whole area is all filled in now.
Quadro4, That was a beer distributor warehouse. Columbia distributing if I remember.. I miss the big Lucky Lager sign.
It looks like you can still see the footprint of the old Public Market/Journal building in between the Morrison and Hawthorn bridges.
Just south of the Hawthorne Bridge you can the mooring slip for battleship Oregon. Today it filled in.
Waterfront Marriott Hotel construction seen in this picture.
Fred Meyer’s last home was in the Penthouse of one of the 3 identical high rise towers in the lower left. I believe it was the one closest to the river.
I had also heard that Fred Meyer lived in the penthouse of the Savoy off Burnside, anyone know if that’s true?
Mark — An old timer I know suggested it might have been the Envoy Hotel, and I’ve found the following from the Portland Business Journal (2004) online:
“Soaring ceilings and vintage windows overlooking city views. An expansive deck, lots of closets and arched doorways, all wrapped in pink.
You’ll find it at Fred Meyer’s place, or rather, the one-time home of the late Portland grocer, The Envoy apartments.”
http://www.bizjournals.com/portland/stories/2004/07/26/story7.html
Further exploration yielded a “first known photo” of Fred Meyer in his store, but questions the Envoy site. Take a look — the photo is worth seeing!
http://www.stumptownblogger.com/2010/10/first-known-photograph-of-mr-fred-meyer.html