There’s been a Firestone shop on the north side of W Burnside between Park and 9th for decades. Although this building is gone, Firestone tires are still sold out of a smaller store and parking lot on the site. The Benson Garage sign partially visible on the far left is a still visible ghost sign on the neighboring building.
There are many classic signs to be savored in this 1939 photo of a popular Portland intersection; the Wentworth & Irwin logo at far left is a beauty. The view is east on W Burnside and 10th Avenue, with SW Oak angling off to the right. I believe you can see one of the surviving “Great Light Way” arches down Oak at 3rd Street.
The Union Avenue streetcar tracks come to their northern limit at NE Columbia Blvd before turning west to Williams Avenue in this 1937 photo. It was a very auto-centric location; Gasco, Shell and Texaco on the three visible corners, and the competing Interstate and Portland auto camps just up the road.