NE Union Avenue, circa 1929 Posted on May 18, 2023 by Vintage Portland 6 NE Union Avenue (NE Martin Luther King Jr. Boulevard) and NE Mason Street, circa 1929. City of Portland (OR) Archives, AP/22937. View this image in Efiles by clicking here. Rate this:Share this:FacebookPinterestTwitterEmailRedditLike this:Like Loading... Related
Looks like this is a post widening photo as the building on the right is having its front facade rebuilt. Interesting to see the pre-1933 readdressing project street sign on the right.
Oct 2022 View (North)
If you enlarge the photo on the left side there is a billboard partially blocked by trees. This billboard was for a campaign to clean the city up before the 1929 Rose festival and summer tourist season.
The slogan for this campaign was “Clean-up, Paint-up, Spade-up, Dress-up, and keep it up.”
Local merchants such as Meier & Frank included this slogan in newspaper ads for the program that started on May 19, 1929
Oregon Journal April 7, 1929
Clean-Up week set—“In order to accomplish this, the week beginning May 19 is hereby officially designated city and county beautification week. All citizens are urged to clean up, paint up, spade up, dress up and keep it up.
Wrigley’s Spearmint Gum After Every Meal billboard ad on the right.
Song from 1924 about gum.
“Does your chewing gum lose its flavour on the bedpost overnight? / If your mother says don’t chew it, do you swallow it in spite? / Can you catch it on your tonsils, can you heave it left and right? / Does your chewing gum lose its flavour on the bedpost overnight? “ – Lyrics to DOES YOUR CHEWING GUM LOSE ITS FLAVOUR ON THE BEDPOST OVERNIGHT? Based on the 1924 original by Ernest Hare & Billy Jones “Does The Spearmint Lose Its Flavor On The Bedpost Overnight? (Marty Bloom / Ernest Breuer / Billy Rose)
“Only Cows Chew Cud”, Wrigley’s was a beauty aide.
Sign on left:
“Clean UP, Spade UP, Keep it UP”
Looks like the “New & Used”, “Repairing of All Kinds” building on the right is getting a face lift with all the scaffolding and bags of cement.
Looks like a pedestrian waiting to cross the street up ahead in the distance. Lots of cars and street traffic.
Good work Dennis.
nice 2 story brick building going up !! too bad its gone !