18 thoughts on “SE Powell Boulevard, 1964

  1. I don’t think Jim Fisher was selling Volvos yet in 1964, and I couldn’t find any dealership information for Volvos at this time. The Volvo parked in front is a ’61 121 4 dr.

  2. The mangled orange mess on the end bay is really tough to identify. Looks like some kind of old Willy’s pickup?

    The car in the other bay is a ’61 Ford Country Squire Wagon.

    The black car parked around the corner looks like a ’60 Dodge Valiant (and later re-badged as the Plymouth Valiant.)

  3. News archive show that Volvo autos first started being sold in the Portland market in early 1957. A short news story reports that Morrison Motors located at 2911 NE Union Ave. (MLK) was named the new distributor of Volvo vehicles.
    By the end of 1957 Joe Fischer is advertising Volvo and another vehicle named the Alexander – Lloyd Wagen “The German Wonder Car” for sale at their dealership at 1313 W. Burnside.

  4. Fisher’s started selling volvo’s in portland in 1957 and they are the oldest continuously operating volvo dealership west of the mississippi river.

  5. Igor I believe that they custom cut glass to protect wood table and desk tops from stains and scratches.

  6. Years ago the gentleman who operated Kar Window Service was the host of the Sunday morning radio program on 1330 KPOJ “The Scandinavian Hour”. I believe his name was Bob Anderson. He was genial host who played Scandinavian music and had news about related the events at Norse Hall on NE 11th and Couch. He mentioned his business and emphasized “K”ar Window Service.

  7. There’s no such thing as a ’60 Dodge Valiant. The Valiant was launched as a new “brand” in 1960. It became part of Plymouth in 1961. In 1961, Dodge sold a restyled version of the Valiant named the Lancer. The Lancer was sold for two years, after 1963 the compact Dodge was renamed Dart.

  8. @Ernest
    Exactly right on the Valiant / Lancer / Dart issues. I owned a faithful 60 Valiant from 73 to 84, with push button auto tranmission and factory original fake continental kit.

  9. Tom Heflin, who had a Mobil Gas Station in SE Portland, swore by the volume of safety built into a Volvo after he rolled his over on the way from Portland to National Guard Weekend Training in Washington around 1963. He walked away from the wreck with out a scratch.

  10. I suggest that the rig in the far right stall is a Jeepster with the telltale spare tyre and curved rear bumper.

  11. I believe the car on the right is an early ’50s Mercury or Ford woody wagon. The rear mounted spare and high-set taillights are a clue, along with the placement of the bumper guards. Note that the center section of the bumper is cut out to accommodate the oversized, non-stock spare when the rear gate was lowered. Wood-framed cars require lots of wood maintenance that people weren’t willing to put into a fifteen-plus year old car, so they degraded quickly and were super cheap by 1964. Think of the “surf songs” by the Beach Boys and other bands of this time period; kids drove woody wagons because they were cheap, plentiful, easily customizable and had lots of carrying capacity.

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