23 thoughts on “NE 33rd Avenue, 1965

  1. Partially hidden by the tree is a sign for S & H Green Stamps. My mom saved those stamps religiously. She used them to get things for the house and, perhaps Christmas gifts. I remember pasting those stamps into the books. There was a redemption center in Coeur d’ Alene (about 45 miles away) and we would go there. It’s kind of weird that memories like this are still locked into what’s left of my brain.

  2. Oh – I forgot about the S&H Green Stamps store being on that corner! After all the time we spent gluing those into the books for my mom, it was fun to go look for something to “buy” with her. I don’t think we ever had enough to get a big item – probably a coffee pot!

  3. This “evening traffic” shot is timeless, with lots of old cars to reminisce about.
    I think I prefer the Portland where the landscape wasn’t cluttered up with quite so many trees.
    The S&H Green Stamp sign brings back memories of filling up stamp books at my grandmother’s kitchen table; she used to get a lot of them. Going to the S&H store with her was fun too.
    Regarding the Hollywood Furniture business…notes from the Oregon Historical Society (Updated 3/21/2021).

    In 1881, Isaac Gevurtz moved with his family from San Francisco to Portland, Oregon, and started a small retail business selling furniture, clothing, and other items. The store eventually developed into a large furniture business under the name of I. Gevurtz & Sons. By 1909 there were two stores, Gevurtz & Sons downtown and Gevurtz Brothers on East Burnside Street and Union Avenue. The company used a pelican as its trademark, and its advertising slogan, “A Little Down on a Big Bill,” became a local catchphrase. Isaac’s oldest son Philip took over the leadership of the business, and during the decade before World War One, he engaged the company in major construction and real estate activities. Gevurtz developed the Multnomah, Mallory, Philip, and Carlton hotels in Portland. The company also developed apartment houses, including several in Portland’s Nob Hill neighborhood. But in 1915, with Isaac in ill health, a financial crisis forced the company into bankruptcy, which caused the loss of the hotel and apartment properties. The family reorganized the business and changed its name to Gevurtz Furniture Company under the direction of Louis Gevurtz and his brother-in-law Sanford Brant.

    The Gevurtz Furniture Company store was located at 2nd and Morrison streets (210 SW Morrison Street) for close to fifty years. The company also established stores in Salem and Coos Bay, Oregon. Gevurtz thrived until the early 1950s when business shifted with the growth of the suburbs and downtown Portland began to decline.

    In 1952, Louis Gevurtz’s son Burton returned from service in the navy to find the company falling on hard times. The downtown area was suffering from many of the stores forced to close or relocate to the suburbs. Under the leadership of Burton, Gevurtz Furniture sold off its Coos Bay and Salem stores and in 1955 bought Hollywood Furniture at NE 33rd Avenue and Sandy Boulevard. Barrie Itkin, Burton’s brother-in-law, left the downtown store to manage the Hollywood store.

    Gevurtz continued to evolve as conditions in the industry changed. Burton Gevurtz gradually transformed the operation into a niche furniture store for contemporary customers. The company remodeled the downtown store in 1967 and in 1976 opened the suburban Gevurtz Contemporary Furniture showroom in Tigard, Oregon, followed by a warehouse at the same location in 1979. Ownership of the Hollywood store was transferred to the Itkin family in 1978, and the downtown store was closed and operations moved to the Tigard location during the early 1980s.

    The Gevurtz Furniture Company prospered for the next two decades. When Burton announced his retirement in 1997 the company was unable to continue operating under the direction of a member of the family. In 1997, the furniture business that had been owned and operated by the Gevurtz family for more than one hundred years in the Portland area sold its property and closed its doors.

  4. The real shame is that a “great” mid century modern building was completely bastardized by the owner of Standard TV and Appliance who felt his questionable taste was superior to the professionals who built his ill advised remodel.

  5. Thank you for the Google image of this intersection, Elliott. I think the modest changes the city made to this intersection are attractive and effective..

  6. Following that Rambler South would jog one over to 39th Ave. Somewhere in that area was a black auto with the name “Clem’s doughnuts” on the side. As kids we always watched for it.

  7. wploulorenziprince, Barry Itkin in addition to managing and later owning Hollywood Furniture, was an actor appearing in numerous plays in Portland.
    The Itkin family were neighbors of ours. I mowed their lawn and my sister babysat for them. They were also the other family on our telephone party line. Super nice family.

  8. For many years, it was my ‘job’ at home to lick all of those green stamps and put them in the books. I swear, I still remember what those tasted like. As I recall, we got a croquet set one time.

  9. Now you’re getting on my nerves. How is is “systemic racism” for a Jewish family to become a success? Do you even know how much discrimination Jewish people suffered in Portland? Did minorities not save Green Stamps?

  10. gas was 30 cents a gallon wow now 3.30 a gallon thanks to potato head Biden ! the official job killer

  11. Didn’t think I’d be the first to admire the Corvette hiding behind the mailbox and 30 cent gas sign. Worth a ton today.

  12. Mary,

    Here is the website that posted the photo. It has the ability to post comments. I hope that you will click on the following address and post the comments that you sent to me. They are very very interesting!

    Vintage Portland

    L. Alan


  13. Vlad, I hear what you’re saying about this building being more interesting than the Standard building there now. I’m sort of nostalgic for this time but it wasn’t great architecture and probably wouldn’t have aged very well. I love the signage and the graphics in the pic, but that would have probably been stripped away by now.

    As a neighbor in this area, I’m glad Standard seems to be doing well and has kept this corner looking nice.

  14. Get a clue people. If you can’t see it right in front of you…
    Is it Lawanda’s job to educate you ? No…

  15. Mr. Dave Mac: Yes, I sound too critical and condescending. I had the opportunity to walk through the building before STVA began their remodel and after the previous owner had vacated the building. It was virtually unchanged from when it was constructed. Because Mid-Century Architecture is enjoying great popularity currently there was an opportunity there to clean-up and enhance a fine structure. The mass of the building floated over the glass base. It was a good example of the International Style of the late 40’s -50’s. and it could have made a powerful statement about the “modern “appliances sold inside, instead the owners lack of architectural education devolved the building into “strip mall kitsch” showcasing fake and ornamental applied glue-lam beams on the facade along with a painted corrugated steel awning.. The inside space had a huge open showroom floor surrounded by a second story mezzanine. It was quite impressive and a fun spatial experience.. An opportunity lost. Hopefully the next owner will reverse what has been added and upgrade the building to its potential.

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