21 thoughts on “SW Jefferson Street, 1964

  1. Judging by the slopes of the streets, this would be the NW corner of the intersection? If so, this is the Terry Schrunk Plaza today.

  2. From the Oregon Encyclopedia: After the war some bars became exclusively LGB while other venues, such as the Music Hall, with its drag performers, grew increasingly popular. Bathhouses, such as the Aero-Vapor, came into their own in the 1960s. A crackdown on bars, drag shows, and cruising areas in city parks occurred between 1949 and 1964; the latter year is when alarmed authorities worried that Portland was “fast becoming a small San Francisco.”

  3. The file name says 1237 SW 3rd so now Terry Schrunk Plaza. No idea there was a steam room there in ’64. That couldn’t have been the original use for this unusual building.

  4. The Aero Vapor Steam Baths are mentioned in three articles in The Historical Oregonian database.

    April 3, 1958 (p. 11) — “CHARGE DROPPED A grand larceny charge against Joseph F. Rollo, 37, 631 SE Taylor St., was dismissed in Municipal Court Wednesday because of failure of the complainant to prosecute. Rollo was arrested Tuesday, accused of stealing a clock-radio, toaster and other items from the Aero Vapor Steam Baths, 1237 SW 3rd Ave.”

    April 4, 1958 (p. 30) “MAN CLEARED Joseph F. Rollo…was cleared of a grand larceny charge…when the district attorney’s office asked for a dismissal of the account on the basis of insufficient evidence. Rollo said he owned the radio, toaster and other items he was accused of taking from the Aero Vapor Steam Baths….and Deputy District Attorney Joseph Labadie agreed there was no evidence of theft.”

    March 26, 1967 (p. 20) “FEMALE DANDER ROUTS ROBBER A man who tried to hold up Aero Vapor Steam Baths…early Saturday was scared off by the firmness of the woman proprietor, police said. Mrs. Jessie E. Berry, 53, told police the man walked into the building holding his hand in his pocket to simulate a gun and demanded her money. “You get of of here,” she demanded. He did.”

  5. The VP photo from October 22, 2010 shows this building in 1953, and the VP photo from December 30, 2020 has a photo of this building in the distance in green & orange paint job.

  6. The ball on the pole on the roof of Standard Plaza, it used to change colors, red or green, to indicate the weather, dry or wet, correct? That’s what I was told growing up!

  7. If you search online for Standard weather beacon Portland Oregon, you’ll find that at least as recently as 2019, the colored weather indicators were still working. We’ve seen the beacon within the past few months, ourselves.

  8. Thorn about the light.
    Bob Speltz at The Standard, Dec. 5, 2019. (KOIN)
    On the roof of the Standard Insurance building in Southwest Portland, a 4-foot weather beacon is perched atop a 50-foot pole. The beacon features dozens of colored LED bulbs that convey basic forecast information. If the beacon is red, it means a 5-degree warm-up is expected in the next 24 hours. Green means the temperature isn’t expected to change and white means the temperature will fall by 5-degrees.
    If the beacon is flashing, precipitation is expected.

    Dozens of weather beacons were once scattered across the United States.

    “We started to see the advent of these weather beacons in the 1950s and 1960s, and there were dozens of them at one time scattered around cities in the United States,” said Bob Speltz with The Standard.
    “The forecast is updated twice a day with data from the National Weather Service.”

    The Standard’s weather beacon was built in 1950 on top of another Standard property as a public service. It moved to its current location in 1963.
    “Standard Plaza was one of the largest buildings in downtown, so this beacon could be seen from miles and miles away,”
    The beacon has been updated several times, most recently with LED lighting to keep costs low. Speltz said even though the beacon is obsolete, people still look to it for guidance. It even has its own Twitter account.
    Speltz said they’ll keep this weather beacon working — forever.
    “The weather beacon is iconic, it’s a special part of Portland and it’s a special part of our company’s history.”
    Only a few other cities still have weather beacons, including Toronto, Boston and San Francisco.

  9. That appears to be a brick and cast-iron buildings from the 1890’s with its cornice removed. The last step off the ladder is a dusey. The building next door had an interesting Egyptian frieze, it would have been nice to preserve both of these buildings.

  10. Interestingly, Mrs. Jessie E.Berry (who displayed the “Female Dander” above) died just a month after the incident with the robber. The Oregonian (April 29, 1967, p. 22) reported that she had died in a Portland hospital at the age of 53. “A businesswoman in Portland for 18 years, she was owner of the Sherlock Building, Green Hills Ice Cream store, A&A Market and the Finnish Steam Bath. She was also president of Aero Steam Baths, Inc.”

  11. My Dad always pointed out the “weather ball” but as I was color blind could never discern what he was pointing at.

  12. Oregon Journal — April 20, 1965 page 22

    Berry Buys Sherlock Building

    The Sherlock Building at SW 3rd Ave. and Oak St. has been sold by Joseph and Elise L. Levy to Jessie E. Berry Portland. The Price according to Metzger-Parker Co. realtors who handled the transaction is in excess of $225.000. The new owner has plans for alterations to accommodate a steam bath (Aero Steam) which must move from its present location across from the Labor Temple. The Sherlock Building was constructed in 1896.

    The Sherlock Building is now owned and the location of The Church of Scientology.

  13. There was a building on NW Sherlock off NW Front that looked like this. I wonder if it’s just coincidence that this building & the other one was on NW Sherlock.

  14. Nice shoot of the fire alarm call box there on the corner–also corner has the new style green street signs which replaced the blue ones– happened right about this time.

  15. Further on the Sherlock Building — from The Oregonian, September 21, 1967 (p.77) —
    “The Sherlock Building, 300 3rd Ave., is now owned by Pollock-Martin, real estate investment firm… [partners] Don Pollock and Delmar Martin… purchased the six-story building from the estate of Mrs. Jesse E. Berry at a circuit court-authorized public auction. They paid $22,100 to the estate and took over a mortgage of $184,000…. the Sherlock Building was erected in 1896. It covers a 100×100 foot lot. … Mrs. Berry purchased the building from Joe and Elsie Levy in April, 1965 … and was to have moved her Aero Vaper [sic] Steam Baths there from 1237 SW 3rd Ave. The Levys had purchased the building in 1944 from The Oregonian Publishing Company [which had] bought the building in January, that year, from the William Sherlock Co.”

  16. Liz, When I was looking for information on the Mrs. Jessie, I saw the obituary you mentioning in your post, but I ignored it, since it was a man, with the same name.

  17. wploulorenziprince, the obituary I found for Mrs. Berry clearly says “Mrs.” and “she.” “She” is used several times in the piece. I’ve got a screen grab of it and just checked again. It’s not a man.

  18. wploulorenprince I looked at the obit. for Jessie and where are you confused by her gender. Jessie Berry is referred to as “SHE” 5 times “HER” 1 time & “BUSINESSWOMAN” 1 time.

  19. Since NO ONE commented on the Eaglelux traffic signals with matching Eaglelux peds, I will now. Eagleluxs were installed in Portland beginning in 1937, to replace the few silver two color ACME signals that were in town.

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