36 thoughts on “SW 3rd Avenue, 1972

  1. The parking lot is now the location of the Edith Green – Wendall Wyatt Federal Building and on the other side of the street will become Terry Schrunk park.

  2. The Edith Green – Wendell Wyatt Federal Building occupies this piece of real estate now, and the old buildings just beyond the lot would later be torn down for Terry Schrunk Pettite Park.

    That is quite an unusual line of VW Bugs there in the photo, with many more scattered elsewhere in the lot. Cars were so much easier to tell apart and identify in those days with all makes having distinct lines and body features. The “gas crisis” was just a year away.

  3. The VP photo from June 11, 2013 has a elevated views looking East from City Hall before the buildings across 3rd were removed and during the start of the of construction for the parking under Terry Schrunk park.

  4. Edith Green, Constructed once, stripped to its bare bones and constructed again… in mere 48 years.
    I’m glad I didn’t have to pay for it.

  5. Behind the red VW Bug convertible in the back/center there’s a late 50’s Buick. It looks like it has 4 portholes so maybe a Century?

  6. Great photo. Nice color. The cars and their variety back then. You could self repair. I realize cars & trucks today are techno-superior, but the ones back then were in a totally different world.

  7. Once you find your bearings, it’s easy to pick out the top of City Hall.
    Anyone concur that Pittock Mansion is visible on the hill?
    And, the hotel sign…Hotel Temple? Temper?

    This photo is the Portland that I moved to as a 1 year old, a family decision I still greatly appreciate.

    Speaking of Edith Green and Wendell Wyatt, both would be in office in 1972, as well as Governor Tom McCall, all three definitive examples our history of political centrism, aka the Oregon Way. Edith, a ten term Democrat legend of advocacy for women, education, and the poor, yet an increasingly moderate master of bi-partisanship. Wendell, a pro-choice gun-control Republican and an accomplished aisle-crosser, who helped protect Hells Canyon and develop Columbia River commerce. Meanwhile, growing anti-war protests were starting to concern Tom, eventually culminating in the peace-loving plan for Vortex 1.

    To me, the true core of Oregonians–being kind first, preserving the environment, and working toward the middle–is our greatest attribute. Even now. Now more than ever.

  8. The little garage building with the two arched windows is pretty interesting, I can’t say I have ever seen a similar building in Portland.

  9. Shirley if you pay federal taxes you did pay for the redo of the building From Building website ” The $139 million Edith Green-Wendell Wyatt modernization was funded by the American Recovery and Reinvestment Act of 2009.”

  10. at least 30 vws, if you include all the square, fast and notch-backs i could see. lot owners must have loved that – twice the parking fees in half the space of the american sleds! i wonder if that garage w/ arhed windows was some mansion’s carriage house?

  11. The corner of 3rd & Madison,, Plummer Drug Store in 1963 -where you could buy comic books for 12 cents. With the exception of Millie the Model, I passed on the Marvel comic books. A missed experience.

  12. Many more cars in all shades of blue in 1972, seems to be the most popular. Today we mainly see black, gray, white, and sometimes red.

  13. Can anyone identify the brown car with the white stripe in the bottom-left between the black bug and the blue Chevy crew cab pickup? Is it an AMC of some flavor?

  14. The light green and orange colored building on the left is captured in VP photo from October 22, 2010. The buildings ground floor has been altered in today’s photo when it is compared to the 50’s photo.

  15. “Hey, Javelin”. Only people of a certain age would know what I mean. The red car with the black roof sticking out on the right is a Rebel. Both made by AMC.

  16. The First National Bank Tower to the left opened in April of 1972, just 8 months before this picture was taken. It remains the tallest building in Portland. The adjacent Data Processing Building was mockingly described as “the Pod has landed.”

  17. I think this image has been flipped. If you are looking north, Standard Plaza and First Congregational Church would be on the left.

  18. Thorn: There really is no “middle” anymore, everything has shifted way right on the political spectrum. The neoliberal wing in control of the Democratic Party is way to the right and the Republicans are so far right, they’re off the scale. The government’s handover of power to corporate entities that jumped into high gear under Reagan really began in 1973 and has deepened ever since. Neoliberalism can’t be called “kind”, environmentally aware, or “middle” anything. Their agenda is militant right down to the words we are allowed to use on a day to day basis. And Portland can no longer be considered, “liberal” in practice.

  19. Hmm. I was following these directions from Robert G. on January 30, 2019, but it didn’t work.

    Insert photo of “today view” in Vintage Portland:

    Google Maps>Elipsis (3 vertical dots)>Share or embed>Embed a map>Copy HTML>paste in comment>post>Presto!

    What did I do wrong?

  20. The image is not flipped because the lettering on the Hotel Temple sign reads correctly. We are looking west as someone noted. The City Hall building is west beyond the low buildings, Standard Plaza is to its northwest and the West Hills are beyond.

  21. Liz C., you picked the wrong link. The correct one will always have the word “embed” somewhere in the link.

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