16 thoughts on “SW 6th Avenue, 1937

  1. Swell to view a Western Union delivery boy entering frame left. Nice day with the ladies in summer dresses and men in their boaters.

  2. Mike: A post attributed to Rusty O’Toole from a discussion forum:
    “The problem was with the steel. The rolling mills made sheet steel that was too narrow to make a whole roof in one piece. So they made the roof with a hole in the middle, filled with a material that resembles a vinyl top,over a base of wooden rafters covered by chicken wire and cotton padding to give a smooth shape.
    Only luxury cars and custom bodies had one piece roofs. A 1934 Packard had a roof made of 4 pieces. The Cord 810 had a one piece roof made of 7 separate stampings, welded together, and the seams smoothed over with lead body solder, applied by hand then filed and sanded smooth. Of course this was too expensive and labor intensive for a mass produced car.
    In 1934 the steel mills got new rolling mills that made a wider sheet. This permitted stamping out the whole roof in one piece.
    General Motors introduced the “Turret Top” on their 1935 models in late 1934. The Chev Master series got the new turret top but the cheaper Standard model still had the insert.
    The last cars I know of with the top insert were the 1937 Plymouth standard model and the Chrysler Airflow. The Airflow used the same body 1934 – 37.
    By 1938 all American cars had the 1 piece top.”

  3. Almost missed noting the corner news stand. Morning Oregonian and the Evening Journal. (Morning Oregonian became just The Oregonian about then). Lift the lead weight, grab your newspaper, and toss a nickle in the tin can. Corner newsboys wore special hats.

  4. To my understanding, the large top portion of a car body was the most intensively shaped piece of metal on a car owing to the gentle curve it needed to meet the edges. They got around that by filling that roof area with a wood frame and and covering it with fabric. Most of these didn’t open as a sunroof, but were simply a way to provide a roof without rolling a large piece of steel and welding it to the sides of the body which required a lot of finishing as well.
    It all came down to dollars ‘in the low priced fields’.

  5. With it being Aug, (I assume) the banners hanging at upper right that say “State Fair” are referring to the actual OR State Fair, not a movie. Also, a notable number of men not wearing hats for the time. Current view from Google Maps: https://goo.gl/maps/kkEqhyJ7GuQ2

  6. Some of these pictures of downtown almost look like stills from those old movies of traffic around the city that are available for viewing on Youtube etc.

  7. @Joan:

    That is the Bedell building across from Meier & Frank. It’s now known as the Cascade Building. The grand central arch and entrance was removed to allow more floor space.

  8. I’m drawn to the three guys hanging by the M&F window. Hopefully, just a few lovable rogues yukking it up on a nice afternoon… And not bothering anyone! 🙂

  9. Funny, I never hear of Meier & Frank’s Swastika motif criticized.
    It is Portland after all.
    Btw Mult. Co. Courthouse, same thing…

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