10 thoughts on “Shop Interior, circa 1930

  1. I’m guessing this store was along the old-fashioned lines of a “novelties and notions” store, with novelties being items specifically made for women and notions being sewing accessories.

    You probably wouldn’t have been able to find any whoopie cushions there.

  2. I would have gone in there. It looks like they had sewing supplies and fabrics. I know my male counterparts wouldn’t enjoy that store like I might have. It does look like they had some fun socks like you see on the young Portlandia population these days, and those would make great sock monkeys!

  3. I always enjoy these old photos showing the interiors of various small businesses in Portland.

    This little variety store, one among so many, probably had a better gross turnover than $10 per day, but not by much. I saw two ads in August 1940 editions of the Oregonian, noting that this business (at 5517 SE Foster Rd.) was for sale. No price, but the ad touted that the shop had been in business for 15 years as of then and was “clearing $60 per month” with added rental revenue from “liv. rms.” (studio apts.?) worth $10 per month. No repeat ads, so maybe somebody grabbed this business opportunity.

  4. Not many items to sell. Depression income was probably less than $1 per day. She could have been married and had a working husband.

  5. This wasn’t a 5 and Dime store. 5 and Dimes carried a whole different line of goods plus a little of this stuff. This was a store geared for the home seamstress and needle work ladies. The bolts of fabric, the hanks of crewel and embroidery threads, In the case appears to be some ready made trims and ribbon. I believe the packets in the holder on the desk were pattern packs. Either for garments or iron on transfers for embroidery. Something lost with time when the department stores (Montgomery Wards, Sears and others) started carrying these items.

  6. Love photos of old small shops. Think the city inspector would have a field day with the overhead wiring.

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