SE Union & Hawthorne, 1937

This is a quaint and long-gone 1937 landscape looking south on SE Union Avenue. There’s no on-street parking today, and certainly no $1.50-$3.00 weekly housekeeping rooms. However you will pass under the Hawthorne ramp at this intersection today.

A2005-001.1019  SE Union north of Hawthorne south 1937(City of Portland Archives)

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10 Responses to “SE Union & Hawthorne, 1937”

  1. Lynette Says:

    I work at the intersection of SE Grand and where Hawthorne comes off the bridge ramp, so I’m very curious about this photo. Thanks, y’all!

  2. Nutmegger Workshop Says:

    Great signs in this one ….

  3. Stephen Oneil Says:

    The billboard below the Alt Heidelberg sign is for another beer called Apex. It was made in Seattle.

  4. Mike Says:

    I wonder what the great names contest was from that billboard? 3,000 pretty good prize for the time.

  5. Janet Irwin Says:

    The News Telegram was a Portland Newspaper == their building is the building on the corner of SW 11th & Washington (the northwest corner) which looks it was moved to Portland via time travel from the time of the American revolution.

  6. Isaac Rabinovitch (@isaac32767) Says:

    Am I correct in thinking that SE Union is now SE MLK? Not obvious if you haven’t lived here since forever.

  7. Eric Mit Says:

    A couple pretty large buildings a block down at the intersection of MLK and Clay that aren’t around anymore. Anyone know anything about them?

  8. Mike Says:

    Yes Isaac SE Union was changed to MLK

  9. Mike G Says:

    There is another Alt Heidelberg Beer sign like this one still evident on the north wall of the Widmer Brewing company at N Interstate and Russell. Barely there, but still legible. Love these old painted ‘billboards’.

  10. Steve O'Neil Says:

    There is also a small Heidelberg sign above Dante’s on Burnside. It is behind an existing billboard.

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