Thanks to VP fan Ryan for sending this super color postcard showing a rainy night on SW Broadway in the 1950s. This view is south from Washington Street and while the signage has changed drastically, the buildings on the west side are all pretty much intact today.
(Ryan)
Tags: Fahey-Brockman, Jolly Joan, Kerry's, Marx Jewelry, Orpheum, Payless Drug, PGE, Portland, Union Cab
June 1, 2012 at 6:08 am
Thank You, this is a great picture, I love and miss all the neon!
June 1, 2012 at 6:23 am
Ohhh that’s so beautiful. Why did we ever give up on neon signs?
June 1, 2012 at 6:27 am
Outta sight wonderful!
June 1, 2012 at 7:43 am
I still have a Fahey -Brockman double breasted suit in my closet!
June 1, 2012 at 8:15 am
I really have to get my time machine fixed this weekend….
June 1, 2012 at 8:27 am
What a great photo! This made my Friday.
June 1, 2012 at 8:33 am
Hmmm . . . I wonder what’s with the “ghost” to the left of the lady looking down the street?
June 1, 2012 at 8:49 am
Ahhh…Jolly Joan! “On Brodayway…Near Washington…In Portland…Always Open…Day & Night!
For some reason, I seem to remember some kind of “drink”, a special mixed non-alcoholic beverage that they were known for…some kind of Cherry Coke, a float of some kind? It was in a tall glass and came with a long red straw and an umbrella? I think it was 75 cents! Wow…75 cents…golly gosh, that sure was a lot!
Oh well…years later, when the restaurant left, the space remained vacant for quite some time…then there was a very small “mall” that came and went in the very late 70’s/early 80’s…it was called Continental Crossroads. Anyone remember that?
And yes, the neon. If one timed it right and the traffic and the lights were in your favor, you could watch all the neon change! It was fantastic!
June 1, 2012 at 9:10 am
Opps…Broadway…not Brodayway! It’s early…my fingers aren’t awake yet!
June 1, 2012 at 9:15 am
The reflection of the P.G.E. sign on the north side of Jilly Joan is kind of cool, I remember when those P.G.E. signs were in many of the towns around Oregon.
June 1, 2012 at 9:44 am
I think this photo may be pre-1950 look at the cabs in this photo of Radio cabs taken in 1950.
http://www.google.com/imgres?um=1&hl=en&sa=N&biw=1366&bih=568&tbm=isch&tbnid=i436xtYKEEm2CM:&imgrefurl=http://www.radiocab.net/RC_history2.html&docid=wGhleF_T4HEbsM&imgurl=http://www.radiocab.net/images/cabs2s.jpg&w=450&h=300&ei=ne7IT5OgJPPp6QGmwMAP&zoom=1&iact=hc&vpx=1024&vpy=146&dur=512&hovh=183&hovw=275&tx=171&ty=81&sig=114648419454122994943&page=1&tbnh=112&tbnw=159&start=0&ndsp=22&ved=1t:429,r:21,s:0,i:118
June 1, 2012 at 9:53 am
Fabulous! Any info on who took the photo/published this postcard? I’d give my eye teeth for an original print.
June 1, 2012 at 11:40 am
Stunning. The “goasting” caused by the time lapse just takes it to another level. I can just about smell that popcorn wagon in the next block. I’m with Dave and Dennis on the neon
. That old slow speed Kodachrome had some great quality’s that pixels will never replace
June 1, 2012 at 12:28 pm
@Dennis: As both Broadway and Washington are already one-way in this photo I don’t think it can be from before 1950.
June 1, 2012 at 12:43 pm
Is the popcorn wagon right under the coffee cup?
June 1, 2012 at 1:15 pm
How I long for the “Good Old Days”!!!!!!!!!!
June 1, 2012 at 1:29 pm
Does anyone rember Frank Nau Pharmacy on Alder St?
June 1, 2012 at 2:34 pm
Marx jewelers is still there.
June 1, 2012 at 10:37 pm
Nau pharmacy bottles are highly collectible now days. At one time they were in the Portland Hotel.
June 2, 2012 at 7:55 am
went to Jolly Joan when I was in Hastings Business School in the 40′s had cherry cokes and french fries good times t o remember.
June 3, 2012 at 3:03 am
Specifically what causes the “ghost” is that someone was standing in that spot, but was not there long enough for the camera to totally register the image via light exposure on the film. When the person walked out of the photo, it did not record that as he was moving too fast and so this 1/2 exposure of the person remains.
Union Cab. Had not heard of that one.
June 3, 2012 at 3:04 am
Rod, I think you can “ghost” with a digital if you just time the exposure right.
June 3, 2012 at 9:17 pm
Roxanne: Thank you. I’m sure you are correct. My point would be that with an asa 25 time expose-er was automatically problematic as it was always so with emulsions whether on glass or film, beyond the control of the photographer. Now days it is just another of a suite of options available. Another thing beyond the control of this photographer is the warmth of Kodachrome. Digital is much cooler and of course it can be Photoshopped to any result. For those reasons I just feel the photo rises to level of art and I envy the photographers skill.
For me it just completely captures the time and the place.
Dennis, yes, it is under the cup.
Looking at the ghost i’ll bet he’s wearing a pair of white cords and a pair of brogans from the English Boot shop at 9th and Washington as well as a brown bomber jacket. Perfect for ’49-’52. Anyone else want to take a guess. It’s been said before that with a pair of cords and some taps on your shoes you were a one man band. Whoopa whoopa, tick, tick and if your girl friend had taps on those saddles it was like a Gene Kruppa solo going up Broadway.