NE Sandy & 38th, 1947

I-84 had not widened Sullivan’s Gulch in 1947 and only the train tracks traveled along the old river bed. It’s many times wider now, the freeway chewing up the north half of the residential block in the foreground. For most of its life a 7Up sign adorned the tower at Sandy where 37th cuts through; today we see a Budweiser sign. VP fan Jeff LaDoe says the building started as a dairy and he believes there’s a bottle-shaped tower under the cylinder shaped tower.

(City of Portland Archives)

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12 Responses to “NE Sandy & 38th, 1947”

  1. Jim Says:

    The Budweiser nee 7-Up building started its life as the Portland plant for Steigerwald Dairy. PDXHistory has a nice write-up here, including photos of the original building design: http://www.pdxhistory.com/html/steigerwald_dairy.html

  2. chuck Says:

    There was a bowling alley in the building in the 60’s. There was a guy in the back who would reset the pins. No automation there altho other bowling alleys of that era had automatic pin resets.
    Great photo.

  3. nativePDX Says:

    As a kid we use to look forward to the 7up sign spinning at night, as we drove down the Banfield.

  4. Mike Slama Says:

    Chuck, Do you think that bowling alley might have been the predecessor to the Hollywood lanes that exists today? We sort of had a little nostalgia last night as our bowling lane there jammed up so many times we had a “manned” pinsetter much of the night! Interesting to note there are four service stations in the photo, and if I’m right, one just out of the photo at the lower right. Now the closest gas station is at 47th and Sandy.

  5. Robert Says:

    If you look through the windows and the light is right, you can see the curve of the milk bottle inside. It’s still there – Steigerwald Diaries.

  6. chuck Says:

    Mike Slama-Is the Hollywood Lanes in a different building? A larger building? Because there was a larger, newer bowling alley (I seem to remember its name as Hollywood Bowl) at the same time the one in the 7Up building was operating.

  7. Mike Slama Says:

    Chuck, I do mean Hollywood Bowl (41st & Halsey). I didn’t know they operated at the same time. Do you know if they had the older style bowling that used smaller balls and pins? I’m a little new to the neighborhood, having spent most of my time in SE and Downtown. I’d heard about the bowling alley in the old Steigerwald/7up building. After Roberts post, I need to look closer at the building as I walk by to see any sign of the old bottle inside. If anyone knows about the Sunset Gasoline station that was on Sandy and 39th(?) I’m looking for any photos or info.

  8. chuck Says:

    Mike, as far as I remember the balls and pins were the same size as those at the other alleys I went to. I was about 14/15 years-old when I was bowling. We also used to go to one south of Alberta on Union Ave. Or maybe it was south of Killingsworth.

  9. Eleanor Says:

    If you look closely, you can see the original cement bottle cased inside the building.

  10. tina aka forrestina vintage Says:

    Thanks for sharing the info about the dairy. My husband’s family owned the Goss Brother’s Dairy very near there during WWII. We’ve been doing research and have some photos but mostly of the employees and nothing that shows the entire building. His grandfather (among many other ventures) built and operated the City Center Motel on NE Sandy which would have been right near here as well.

  11. David Mackey Says:

    John T Goss was a friend of mine back in the eighties. he dabbled in NE Portland real estate, including purchasing the abandoned Shriners Hospital for Crippled Children on 82nd & Sandy. Tina, when did he pass on and was he the John Goss who donated the funds for Goss Stadium in Corvallis? We always talked about his businesses, but the only piece of history was the milk bottle on 38th & sandy. I guess he owned more than one motel in the area since his name was listed as owner and proprietor of the Town House Motel on 4800 NE Sandy.

  12. Dan Says:

    Hollywood Bowl across from this location was built by a Timber company in October 1962 and was Timberlanes during it’s early life. Not sure if the two alleys ever operated at the same time. Hollywood Bowl as it is known now will Close for good in May. The original Timberlanes building was amazing. Another business in the Milk Bottle Building was an early day strp club called the Sandy Exit.

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